For the past couple of years I’ve been working more and more in live production. It started with me creating stage content for Jason Bentley at Coachella in 2010, 3 years later I’ve now worked the top events and festivals in California doing live stage production.
This week my job, Cashmere Agency, held an event for Adidas Originals called “Respect The West”. Said event is a showcase that brings the top west coast artists to perform for one night in LA. Cashmere gave me the budget and opportunity to take over the whole visual experience of our Respect The West event, so I decided to bring in some killer toys and make it epic…
I went through a couple of stage renders for this event, but had to change the render up a couple of times due to budget constraints. I learned to scale down, while still keeping the quality of the experience at the same level. It was my first time designing a stage with multiple elements, I’m usually used to just throwing in a projector or two, but this time around I had LED walls, plasma TVs, and projectors. I wanted to amplify the live experience as much as possible.
Anxiety was trolling me hard the day of the event. I had a crew working hard bringing my stage render to life, my main concern was time. I wasn’t sure if I was gonna be able to setup my computers in time since I had to do projection and pixel mapping. I was sending out 3 different signals, 1 to the projectors, 1 to the plasmas, and another to the LED walls. Luckily I had a Retina Macbook Pro and a 12-core Mac Pro to handle the load.
I was incredibly stoked when we were all setup and running.
Opening look. Pixels never looked so sexy.
Everything went as planned with minor technical difficulties. Adidas Originals couldn’t be more happy about the look, feel, and overall execution of the event.
It all came together with 45 Modular LED panels, 8 46″ plasma HDTVs, 2 projectors, a Retina Macbook Pro, and a 12-core Mac Pro.