I often work behind the scenes, but for this piece I had the chance to work in front of the camera with Champs Sports for the launch of the Puma RS-0. I was tasked with re-imagining the shoe by flipping it into a video game. Cinema 4D, Substance Painter, and Unity were the tools I used to put everything together.
There’s nothing like wrapping the year and finishing your final projects. 2013 was swamped with projects from all directions. I was overwhelmed, stoked, and incredibly stressed out, but in the end, I was super grateful for all the opportunities. For me, my last project of 2013 was a pretty big deal.
At the end of October I was approached by our producer at work about taking lead on a music video for Snoop Dogg’s(aka Snoop Lion) song “Get Away.” Snoop’s manager, Ted Chung, had expressed that he wanted me to fully direct a piece and that I would be free to do whatever I want. Though I was given creative freedom, it was hinted that he did want something in the style of a lyric video I did for Snoop at the end of 2012. Immediately I knew I had to bring in my good friend and awesome pixel artist, Myk, to help me out on this project since the theme of my treatment revolved around 90s video games.
Due to time constraints and other projects I was working on, the music video had to compromise. Myk and I had to pull out a 3D scene to make the delivery date, we planned on Snoopifying the indie video game, “Fez.” Luckily, we were able to make the deadline to send out to Machinima for them to post it onto their YouTube page.
For the past couple of years I’ve been working more and more in live production. It started with me creating stage content for Jason Bentley at Coachella in 2010, 3 years later I’ve now worked the top events and festivals in California doing live stage production.
This week my job, Cashmere Agency, held an event for Adidas Originals called “Respect The West”. Said event is a showcase that brings the top west coast artists to perform for one night in LA. Cashmere gave me the budget and opportunity to take over the whole visual experience of our Respect The West event, so I decided to bring in some killer toys and make it epic…
I went through a couple of stage renders for this event, but had to change the render up a couple of times due to budget constraints. I learned to scale down, while still keeping the quality of the experience at the same level. It was my first time designing a stage with multiple elements, I’m usually used to just throwing in a projector or two, but this time around I had LED walls, plasma TVs, and projectors. I wanted to amplify the live experience as much as possible.
Anxiety was trolling me hard the day of the event. I had a crew working hard bringing my stage render to life, my main concern was time. I wasn’t sure if I was gonna be able to setup my computers in time since I had to do projection and pixel mapping. I was sending out 3 different signals, 1 to the projectors, 1 to the plasmas, and another to the LED walls. Luckily I had a Retina Macbook Pro and a 12-core Mac Pro to handle the load.
It all came together with 45 Modular LED panels, 8 46″ plasma HDTVs, 2 projectors, a Retina Macbook Pro, and a 12-core Mac Pro.
At work we’re currently in post-production for RiFF RAFF’s new series for Complex Magazine, “RiFF RAFF REALM”. It’s a pretty odd show with a lot of left turns, but it’s all from the mind of Riff. Check out the trailer below that just dropped!
New TV Show RiFF RAFF REALM SHOW NOVEMBER 21 http://t.co/ojnT7EjorU
— RiFF RAFF (@JODYHiGHROLLER) November 15, 2013