I was sent down to San Bernardino by V Squared Labs to handle live stage production for Insomaniac’s sold out event, We Are NRG. This major EDM event was fueled by the top DJs with insane visual production to amplify the overall experience…
I’m back in Los Angeles and fully recovered from SXSW. I was out in Austin, Texas to handle live stage production for my job’s showcase, Respect The West. This was my second time attending SXSW, and it was nonstop the whole time…
Once I landed, I took a taxi over to meet up with the rest of the Cashmere Agency team at AirBnB park. We produced an awesome event with AirBnB showcasing Snoop’s Dogg House and the top west coast hip-hop producers.
Later that I night I ended up at a Media Temple’s party that was filled with Def Jam artiss. I was actually in line to get into the event and ended up meeting two peeps from Google who were able to get me +3 of my coworkers in. It was a packed event – I saw Pusha T, Method Man & RedMan, 2 Chainz, and Schoolboy Q. I never knew Media Temple, a web hosting provider, could throw such an massive party.
Respect The West was the next day. We had a super early load-in time with multiple production crews running around. I was handling the stage production which consisted of 8 x 55″ vertical displays + 4 LED light bars(You can check out more on my stage setup on my Behance). Though we had a couple of hiccups, we did manage to pull off another successful event that consisted of awesome guests and performances.
My last day in Austin was spent meeting with my buddy, Sam, that I used to work with at Apple 3 years ago. Sam currently works as an engineer at Mutual Mobile, a consulting firm that specializes in building mobile experiences. I was able to check out their office full of standings desks and thousands lines of code being written.
For the past couple of years I’ve been working more and more in live production. It started with me creating stage content for Jason Bentley at Coachella in 2010, 3 years later I’ve now worked the top events and festivals in California doing live stage production.
This week my job, Cashmere Agency, held an event for Adidas Originals called “Respect The West”. Said event is a showcase that brings the top west coast artists to perform for one night in LA. Cashmere gave me the budget and opportunity to take over the whole visual experience of our Respect The West event, so I decided to bring in some killer toys and make it epic…
I went through a couple of stage renders for this event, but had to change the render up a couple of times due to budget constraints. I learned to scale down, while still keeping the quality of the experience at the same level. It was my first time designing a stage with multiple elements, I’m usually used to just throwing in a projector or two, but this time around I had LED walls, plasma TVs, and projectors. I wanted to amplify the live experience as much as possible.
Anxiety was trolling me hard the day of the event. I had a crew working hard bringing my stage render to life, my main concern was time. I wasn’t sure if I was gonna be able to setup my computers in time since I had to do projection and pixel mapping. I was sending out 3 different signals, 1 to the projectors, 1 to the plasmas, and another to the LED walls. Luckily I had a Retina Macbook Pro and a 12-core Mac Pro to handle the load.
It all came together with 45 Modular LED panels, 8 46″ plasma HDTVs, 2 projectors, a Retina Macbook Pro, and a 12-core Mac Pro.
I’m sure it’s no surprise that I ended up at the launch party for the Xbox One last week. I’ve been loyal to the console since the beginning and couldn’t wait to get my hands on the Microsoft’s next generation entertainment system.
The highlight of the night was the 2-hour set from Deadmau5. The Mau5 and Microsoft have an awesome relationship, it was great to get an intimate show from him outside of the music festivals I’ve been to.
Xbox nailed it with this launch party, it definitely eased the strobing pain in my wallet after buying the Day One unit. Can’t wait to start playing.
Pictured below is my Graphic Supervisor credit from the BET Hip Hop Awards. Couple months back we(Cashmere Agency) got word that we would be producing some content for the show. I made some motion graphics stuff that made the final cut and I couldn’t be more stoked off of it. VMAs next year?