Category Archives: Portfolio


Red Bull Studio

In ramping up their music studio program, Red Bull created a live-to-tape performance series for YouTube called In The Red Bull Studio, that featured emerging and influential artists performing songs from new and/or upcoming releases in the Red Bull Studio.  For the second episode of In The Red Bull Studio featuring indie rapper Alexander Spit, I […]


adidas Originals Presents Respect The West

In 2012, adidas Originals launched their premier music and lifestyle event called, Respect The West in Los Angeles.  Aiming to connect with the elusive multicultural millennial consumer, I worked with adidas Originals events marketing team to produce an immersive, live experience for event-goers.  Knowing that adidas Originals’ target demographic is the largest group to share […]